elmex Junior mouthwash

Elmex is a renowned Swiss brand specializing in dental hygiene, widely recognized for its high-quality formulations containing amine fluoride. The brand was originally developed in 1962 by GABA, a specialized pharmaceutical company headquartered in Basel, Switzerland. Elmex products are designed to provide superior protection against dental caries and are a staple in many European households.

In 2004, the American multinational Colgate-Palmolive acquired the GABA Group, bringing Elmex under its global umbrella of oral care brands. While keeping its Swiss heritage and research roots, manufacturing is now distributed across multiple locations in Europe to serve its broad international market. The brand continues to be a leader in pharmacy-grade and retail oral care, maintaining a strong focus on scientific clinical research for dental health.