Affinity Photo

Affinity Photo is a high-performance creative software application developed by Serif Ltd. Originally launched in 2015, the software was created as a modern alternative to traditional photo editing suites, focusing on speed and professional-grade tools for photographers and designers.

The brand has its roots in Nottingham, United Kingdom, where Serif (Europe) Ltd has operated for over three decades. In a significant industry shift in early 2024, the parent company Serif was acquired by the Australian design platform giant, Canva. This move has integrated the Affinity suite into Canva's broader ecosystem while maintaining the software's identity as a premium tool for professional creatives.

Today, the development and origin remain firmly established in the UK, while the ultimate strategic direction and ownership reside with Canva in Australia. The partnership aims to combine Serif’s high-end technical engineering with Canva's global scale and accessibility.