Roshen Tidbit Salted Caramel chocolate bar

Roshen Tidbit is a popular chocolate bar known for its layered composition, typically featuring nougat, soft caramel, and milk chocolate. This specific 30g variant highlights a salted caramel profile, catering to the growing consumer preference for sweet and savory combinations.

The brand belongs to the Roshen Confectionery Corporation, one of the largest confectionery manufacturers in the world. Founded in 1996 in Ukraine by Petro Poroshenko, the company has grown into a multinational entity with production facilities across Ukraine (Kyiv, Vinnytsia, Kremenchuk, Boryspil), Hungary, and Lithuania. Despite geopolitical challenges, Roshen remains a market leader in Ukraine and a significant exporter to over 35 countries across Europe, Asia, and North America. The ultimate ownership remains closely tied to the founder's family interests through a blind trust and associated entities, ensuring it stays as a Ukrainian-owned multinational.