Ruchi Chanachur

Ruchi Chanachur is a prominent savory snack brand originating from Bangladesh, widely recognized for its diverse flavor profiles including Hot, BBQ, and Classic mixes. The brand is a flagship snack line under the umbrella of Square Food & Beverage Limited (SFBL), a major player in the Bangladeshi consumer goods sector.

The product is manufactured within Bangladesh, utilizing local ingredients and traditional recipes that cater to the South Asian palate. Ruchi gained significant market attention by introducing innovative flavors like the first-ever barbecue-flavored chanachur in the country. Ownership of the brand lies with the Square Group, one of Bangladesh's largest and most diversified industrial conglomerates, which has maintained a reputation for quality since its founding in the late 1950s.