Made O'Meter
Discover where a brand or product originates
UltraDEX, originally launched in the UK in 1993 as RetarDEX, is a premium oral care brand developed by dental professionals. The product is renowned for its iQ+ ActiveOxi Technology®, which is clinically proven to eliminate bad breath compounds instantly for 12-hour confidence.
While the brand has deep roots in the United Kingdom, its manufacturing was internalized to Italy following its acquisition by Venture Life Group plc in 2016. Specifically, production takes place at the Biokosmes facility in Italy, a specialized manufacturing site owned by the parent company.
In late 2025, a significant ownership shift occurred when Venture Life Group plc sold the UltraDEX and Dentyl brands to Covestus Holdings Ltd for £4.5 million. As of 2026, Covestus Holdings Ltd serves as the ultimate owner, continuing the brand's legacy of professional-grade oral hygiene solutions.
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