Proffs Hairspray

Proffs is an iconic Swedish hair styling brand that has been a staple in the beauty market since its launch in 1983. Known for its distinct pink packaging and professional-grade performance at an accessible price, it has become one of Scandinavia's most recognizable hair care brands.

The product is locally produced in Sweden, specifically in Vallentuna near Stockholm. The brand maintains a commitment to Swedish manufacturing standards, ensuring that all products follow Good Manufacturing Practice (GMP) and ISO standards. Proffs remains a family-owned venture, managed by the Stockholm-based company Wish And Way AB, which oversees everything from design to distribution.