Maury's Fazzoletti Soft

Maury's Soft tissues (fazzoletti) are a brand of personal hygiene products sold by the Italian retail chain Maury's. The brand is known for its value-driven approach, offering products like these 4-ply tissues that emphasize softness and resistance.

Maury's was founded in Rome in 1982 by Mauro Fusano, who identified a gap in the Italian market for large-scale specialized retailers focusing on non-food consumer goods. The company has since grown into a major retail network with over 100 stores across Italy, particularly in regions like Lazio and Tuscany. The products sold under the Maury's brand are typically manufactured in Italy through partnerships with local suppliers, ensuring a balance between cost and quality for the domestic market.