Harpic Eco Force Original toilet cleaning gel

Harpic is one of the world's most recognizable brands in the household cleaning sector, specifically specializing in lavatory hygiene. The 'Eco Force' line represents the brand's shift toward more sustainable formulations, carrying certifications like the EU Ecolabel to signify reduced environmental impact while maintaining high cleaning performance.

Originally invented in the United Kingdom in the 1920s by Harry Pickup, the brand name itself is a portmanteau of his name (Har-Pic). In 1932, the brand was acquired by Reckitt & Sons, a company that would eventually evolve through various mergers into the global powerhouse Reckitt Benckiser, now simply known as Reckitt.

Today, Harpic is a global brand with a manufacturing footprint that spans multiple continents to serve regional markets efficiently. Major production hubs are located in Europe, India, and Southeast Asia. The brand remains under the ultimate ownership of Reckitt, a British multinational headquartered in Slough, England, which continues to drive the brand's mission of improving global sanitation and hygiene standards.