Amo Fødselsdagsboller baking mix

Amo is one of Denmark's most iconic and traditional brands for flour and bread mixes, established in 1928. Originally founded as a Danish brand under the company name Amo, it has been a staple in Danish households for nearly a century, known particularly for its 'Fødselsdagsboller' (birthday buns) and other easy-to-use baking mixes.

Today, the brand is owned by Lantmännen Cerealia, which is part of the larger Lantmännen Group, a massive Swedish agricultural cooperative owned by approximately 18,000 Swedish farmers. While the brand is under Swedish ownership, the products are primarily produced and marketed for the Danish market, maintaining their local identity and heritage. The manufacturing for the Danish market typically occurs at local facilities or within the Nordic production network managed by Lantmännen Cerealia.