Göteborgs Rapé Vit Portion

Göteborgs Rapé is one of the most iconic brands in the Swedish snus market, with a history dating back to 1919. The name "Rapé" comes from the French word for "grated," referring to the production method where the tobacco was originally grated rather than ground. The brand is famous for its distinct flavor profile, which combines a mellow tobacco base with notes of juniper, lavender, cedar, and citrus.

The product is manufactured in Sweden by Swedish Match AB, specifically following their proprietary GOTHIATEK quality standard, which ensures strict control over ingredients and production processes. Swedish Match operates major production facilities in Kungälv and Gothenburg.

Historically a cornerstone of the Swedish tobacco industry, the brand is now under global ownership. In 2022, the American tobacco giant Philip Morris International (PMI) completed a multi-billion dollar acquisition of Swedish Match AB. As of 2026, the brand remains a key part of PMI's smoke-free product portfolio, while maintaining its deep roots and manufacturing base in Sweden.