NICK'S Peanut Crunch Nut Bar

NICK'S is a Swedish 'better-for-you' snack brand founded in 2017 by entrepreneur Niclas Luthman. The brand was born out of Luthman's personal health journey after being diagnosed as pre-diabetic, leading him to create snacks that are gluten-free and contain no added sugar. The Peanut Crunch Nut Bar is a popular item in their portfolio, known for its vegan-friendly recipe and high fiber content.

While the brand maintains its headquarters and primary manufacturing roots in Sweden, its rapid international expansion has led to distribution across more than 15 markets, including the United States and Germany. The company is privately held and has successfully raised significant venture capital from investors such as Gullspång Invest and Khosla Ventures to fuel its global growth and establish new production facilities in Europe to meet increasing demand.