Matas Striber D-Vitamin 10 µg

Matas Striber D-Vitamin is a popular dietary supplement from one of Denmark's most iconic retail brands. The product belongs to the 'Striber' (Stripes) private label series, which was first introduced in 1967 and has since become a staple in Danish households for health, beauty, and personal care.

Matas was originally founded in 1949 as a purchasing cooperative by a group of independent druggists. Over the decades, it evolved from a national cooperative into a publicly-traded corporation listed on the Nasdaq Copenhagen. The brand is deeply rooted in Danish retail history, known for its signature striped packaging and professional advice.

Today, Matas A/S remains the ultimate owner and operator of the brand. While the company has expanded its reach across the Nordic region through acquisitions like the KICKS Group, its heart and headquarters remain in Allerød, Denmark. The 'Striber' vitamin products are primarily manufactured in Denmark to ensure high local quality standards.