Goulburn Valley Fruit

Goulburn Valley is a prominent Australian brand specializing in premium packaged fruits. Known for its signature plastic tubs that showcase the quality of the fruit inside, the brand sources much of its produce from the fertile Goulburn Valley region in Victoria, Australia. The brand has become a staple in Australian households, offering a wide variety of fruits including pears, peaches, and mixed fruit salads.

While the brand has deep Australian roots and continues to manufacture its core fruit range within Australia, its ownership has transitioned through several major multinational corporations over the years. Originally part of the SPC Ardmona group, it was acquired by Coca-Cola Amatil before being sold to the PAG Asia Capital group. Today, it remains part of the SPC Global portfolio, which is owned by a consortium of investors, maintaining its legacy as an iconic Australian name under localized corporate management.