Mitchum Women Shower Fresh Antiperspirant & Deodorant

Mitchum is a well-established brand in the personal care industry, originally founded in the United States. It gained a reputation for its high-potency antiperspirant formulas, which were marketed as being powerful enough to work even if you missed a day of application.

Today, the brand is owned by Revlon, a major American multinational cosmetics and skin care company. Revlon acquired the brand in 1970 and has since expanded its distribution globally. While the brand has American roots, manufacturing now takes place in multiple countries including the USA and various European locations to serve international markets like the UK and South Africa. The product shown, 'Shower Fresh', is specifically formulated for women, offering 48-hour sweat and odor protection.