La Fallera Arroz Redondo

La Fallera is an iconic Spanish rice brand founded in 1965 in Valencia, a region famous for its rice-growing traditions and the origin of paella. The brand is deeply rooted in Mediterranean culinary culture, naming itself after the 'Fallera', the woman representing the traditional Falles festival of Valencia.

Today, La Fallera is produced primarily in Spain, sourced from local rice fields in protected topographical areas. Since 2003, the brand has been part of the Ebro Foods group, a Spanish multinational that is the global leader in the rice sector. Ebro Foods oversees the production and distribution of La Fallera, ensuring it maintains its reputation as a premium choice for authentic Spanish dishes.