MAOAM Fruit Chews

MAOAM is a world-renowned brand of fruit-flavored chewy candies. The brand's history began in 1930 when Edmund Münster acquired the license for a fruity chew from a producer in Dusseldorf and launched it under the name MAOAM. These colorful, individually wrapped treats became a staple of European candy culture, beloved for their long-lasting flavor and iconic packaging.

In 1986, the German confectionery giant HARIBO acquired the Edmund Münster company, integrating MAOAM into its vast portfolio. Today, MAOAM is manufactured in several HARIBO production facilities across Europe to meet global demand. While the brand remains deeply rooted in its German heritage, it is now an international household name for chewy sweets.

Ownership of the brand rests entirely with the HARIBO Group, a family-owned company headquartered in Grafschaft, Germany. Known for pioneering the gummy bear industry, HARIBO continues to manage MAOAM as a key subsidiary brand, ensuring its distribution through its worldwide network of subsidiaries and partner distributors.