Lotus Just 1 toilet paper

Lotus is a prominent brand of hygiene paper products, particularly well-known in France and neighboring European markets. The 'Just 1' variant is marketed as an ultra-thick toilet paper designed to require only one sheet per use.

Originally founded in France by the company Béghin-Say in the 1960s, the brand became a staple in the tissue category. Over the decades, it has undergone several ownership changes, moving from Georgia-Pacific to the Swedish hygiene and health giant Essity.

As of 2026, the brand remains under the ultimate ownership of Essity, headquartered in Sweden. Manufacturing is distributed across multiple facilities in Europe to serve local markets efficiently, with large-scale production sites located in countries like France and Belgium.