Rocco Senior Poultry with Oat Flakes

Rocco is a prominent pet food brand specializing in high-quality wet food for dogs. It is best known for its high meat content and grain-free or limited-grain recipes designed to mimic a natural canine diet.

The brand was developed and is owned by zooplus SE, a leading European online retailer for pet supplies. Founded in 1999, zooplus created Rocco as a private label brand to offer premium nutritional options directly to its international customer base. The manufacturing typically takes place in Germany, adhering to strict European quality standards for animal nutrition.

Today, Rocco remains an exclusive brand within the zooplus ecosystem, maintaining a strong market presence across Europe by focusing on meat-centric formulas that cater to specific life stages, such as the Senior variant shown in the image.