Swatch Watch

Swatch is a world-renowned timepiece brand that revolutionized the watch industry upon its debut in the early 1980s. The brand was originally created by ETA SA, a subsidiary of the SMH group, in response to the 'quartz crisis' of the 1970s, where digital watches from Asia were outcompeting traditional mechanical Swiss watches. Swatch introduced an affordable, plastic-cased, Swiss-made quartz watch that became a global fashion phenomenon.

Today, Swatch watches are almost exclusively manufactured in Switzerland, maintaining the prestigious 'Swiss Made' label. The brand is the namesake of its parent company, The Swatch Group, which has grown to become the largest watchmaking federation in the world. The company is headquartered in Biel/Bienne, Switzerland, and manages a massive portfolio of luxury and consumer brands ranging from Omega and Longines to Tissot and Hamilton.