Made O'Meter
Discover where a brand or product originates
Ajax is one of the most recognized brands in the household cleaning industry worldwide. The brand was originally launched by Colgate-Palmolive in the United States in 1947, initially as a powdered cleanser. Over the decades, it expanded its product line to include glass cleaners, multipurpose sprays, and dish soaps.
Manufacturing of Ajax products is decentralized to serve regional markets efficiently. Products sold in the European and Nordic markets are typically produced in various European facilities.
The brand is owned by the American multinational consumer products company, Colgate-Palmolive. While Colgate-Palmolive manages global operations from its headquarters in New York, local distribution and management in countries like Sweden are handled by their regional subsidiaries.
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