Viakal Bagno Express

Viakal is a well-known brand specializing in limescale removal and bathroom cleaning solutions, particularly popular in Southern Europe and the UK (where it is also marketed as Antikal). Originally launched to help households combat hard water stains, the brand has become a household staple for hygiene and shine.

The brand was developed by the American multinational Procter & Gamble (P&G). While P&G is a US-based giant, Viakal has deep Roots in the Italian market, where much of its manufacturing and research for the European market takes place. Today, it remains under the ultimate ownership of Procter & Gamble, maintaining its position as a market leader in the specialty cleaning category through continuous innovation in spray and liquid formulas.