Supersoft Toilet Paper

Supersoft is a well-established private label brand within the Italian tissue paper market. It is primarily known for producing toilet paper that emphasizes a balance between high-ply thickness and softness, marketed under the tagline "morbida & resistente" (soft & strong).

The brand is manufactured and distributed by Lucart S.p.A., a leading European company in the paper products sector. Lucart is renowned for its commitment to sustainability, often using recycled materials for its various product lines. While the Supersoft line is a mainstay in Italian households, it is part of a larger corporate portfolio that specializes in hygiene and disposable paper solutions for both consumer and professional markets.