Hawaii wafers

Hawaii is a popular brand of wafers and biscuits deeply rooted in the Moroccan confectionery market. Originally launched to cater to local consumers looking for affordable and tasty snacks, it has become a household name particularly famous for its chocolate-covered wafer bars.

The brand is manufactured locally in Morocco, utilizing regional production facilities to maintain freshness and meet high demand within North Africa. It is owned and managed by Excelo, which is the leading confectionery producer in Morocco. Excelo operates as a subsidiary of the larger Moroccan industrial group, Best Financière.

The brand's success is largely attributed to its strong local identity and its ability to compete with international snack brands through a robust distribution network spanning from small local grocery stores to large supermarkets across the country.