M-Classic Butter

M-Classic is one of the most prominent private label brands of Migros, Switzerland's largest retail enterprise. This specific product is a spreadable butter, designed to remain soft even when chilled.

The brand M-Classic was established by Migros to provide high-quality everyday essentials at competitive prices. As a staple of Swiss retail, the product proudly bears the Swiss flag, indicating that it is produced within Switzerland using local dairy resources. The ultimate owner, Migros-Genossenschafts-Bund, is a cooperative owned by its members, firmly rooted in Swiss economic and social history since its founding in 1925 by Gottlieb Duttweiler.