American Crew Defining Paste

American Crew is a landmark brand in the men's grooming industry, founded in 1994 by stylist David Raccuglia in Chicago, Illinois. It was created with the vision that men should have professional-grade products tailored specifically to their needs in the barbering and salon world.

Today, the brand is owned by the global beauty leader Revlon, which acquired Colomer Group (the previous owner) in 2013. While the brand has deep American roots and maintains a significant manufacturing presence in the United States to ensure quality control, its global reach means supply chains may involve various international facilities. American Crew remains a leading professional brand found in barbershops worldwide.