King Oscar Makrell i Tomatsaus

King Oscar is a heritage brand with deep roots in Norwegian history, named after King Oscar II of Norway and Sweden in 1902. Originally focused on sardines, the brand expanded into various seafood products, including mackerel in tomato sauce, which is a staple in the Norwegian market.

While the brand holds a prestigious Norwegian identity, its manufacturing has largely moved to modern facilities in Poland to maintain European distribution efficiency. In 2014, the brand was acquired by Thai Union Group, a global leader in the seafood industry. Today, King Oscar operates as a premium international seafood brand under this global ownership while maintaining its headquarters and historical essence in Bergen, Norway.