Asis detergent

Asis is a prominent brand in the Algerian household care market, specializing in various laundry and surface cleaning solutions. The brand is well-known for its effective powdered and liquid detergents designed for both hand washing and automatic machines. While primarily distributed within the North African region, it has established a significant presence as a domestic staple for laundry care.

The brand is owned and manufactured by Cevital Group, the largest private conglomerate in Algeria. Cevital, founded by Issad Rebrab, manages a diverse portfolio spanning food processing, retail, and industry. Asis serves as part of their chemical and household cleaning division, benefiting from the group's extensive manufacturing facilities and distribution networks across the country.