Pepsodent Xylitol Anti-Plaque Toothpaste

Pepsodent is an iconic brand of toothpaste that has a long and complex history spanning over a century. Originally launched in the United States in 1915 by the Pepsodent Company of Chicago, the brand became a household name due to its innovative formula and aggressive marketing campaigns. Its early success was driven by its use of pepsin as a digestive agent, which the founders believed helped prevent tooth decay.

Over the decades, the ownership of Pepsodent has shifted through major corporate acquisitions. In 1944, the brand was acquired by Lever Brothers (now part of Unilever). While Unilever remains the primary global owner and distributor across many markets in Europe, Asia, and Africa, the rights to the brand in the United States and Canada were sold to Church & Dwight in 2003.

Manufacturing for Pepsodent takes place in multiple locations worldwide to serve its broad international consumer base. Facilities are located across various regions, including Southeast Asia and Africa, ensuring the brand maintains a strong footprints in emerging markets. Today, Pepsodent is recognized for its focus on oral health education and its presence under the Unilever umbrella and as a value brand in North American markets.