Proper Crisps Cheeza-peño Tortilla Chips

Proper Crisps is a premium snack brand originally founded in Nelson, New Zealand, in 2007 by Ned and Mina Smith. The brand is celebrated for its commitment to natural ingredients, using stone-ground GMO-free white corn and traditional hand-cooking methods. The Cheeza-peño Tortilla Chips are a specific variety in their corn range, flavored with a blend of cheese and jalapeño peppers.

Today, the company is owned by the Griffin's Food Company, a major New Zealand snacks manufacturer. While ownership has changed, the production of Proper Crisps remains centered in New Zealand, primarily out of their purpose-built factory in Nelson and additional facilities in Yaldhurst, Christchurch. The brand expanded its reach into the Australian market by opening a manufacturing facility in Yandina, Queensland, to serve local demand there, but the product shown is a staple of the New Zealand snack industry and remains Kiwi-made for the local market.