LU Prince Cake & Roll

LU Prince Cake & Roll is a popular European bakery snack featuring a soft sponge cake roll filled with chocolate-flavored cream. The LU brand, which stands for Lefèvre-Utile, represents one of the most storied names in French biscuit history, known for its dedication to quality and distinctive packaging figures like the Prince character.

Today, the brand is owned by Mondelēz International, a global leader in snacks and confectionery. While the brand has deep French roots, its products are manufactured in various facilities across Europe to meet high consumer demand. The 'Harmony' logo visible on the packaging signifies the brand's commitment to sustainable wheat farming practices in cooperation with local farmers, ensuring the product maintains its traditional quality while adhering to modern ESG standards.