Hattrick Performance Fuel

Hattrick is a performance-oriented sports drink brand recognized for its functional ingredients designed to aid hydration and energy during physical activities. Produced primarily for the Middle Eastern market, specifically Israel, the brand has established itself as a local alternative to international energy drink giants.

The brand is manufactured and distributed by Jafora-Tabori, one of Israel's leading beverage producers. While the brand carries an international sports aesthetic, its production and corporate governance are firmly rooted in Israeli industry. The ownership structure reflects a long history of local bottling and development, ensuring that the manufacturing process adheres to regional standards and consumer preferences.

Today, Hattrick remains a subsidiary brand under the Jafora-Tabori umbrella. The ultimate ownership lies with the parent companies that control Jafora, primarily involving Israeli industrial investment groups. This ensures that the brand's strategic direction and economic footprint contribute directly to the local economy while maintaining a competitive presence in the functional beverage sector.