Winni's household cleaners

Winni's is a leading Italian brand specializing in ecological and sustainable household cleaning products. Founded in 1947, it has positioned itself as a pioneer in developing plant-based formulas that prioritize skin health and environmental impact without compromising on cleaning performance.

The manufacturing process takes place in Italy, specifically at the Madel S.p.A. plant. The brand is recognized for its intense focus on sustainability, using 100% recyclable packaging and renewable energy sources for production. Over the decades, Winni's has expanded from its Italian roots to become a significant player in the European green chemistry sector, offering a wide range of products including laundry detergents, dishwashing liquids, and personal care items under the Winni's Naturel line.

In 2022, the parent company Madel S.p.A. was acquired by the Bolton Group, a prestigious Italian multinational. This acquisition integrated Winni's into a global portfolio of household and consumer brands, providing the financial backing and distribution network to further scale its eco-friendly mission worldwide while maintaining its operational heart in Italy.