Made O'Meter
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Crownfield is a private label brand primarily associated with the German global discount supermarket chain Lidl. The brand offers a wide range of breakfast products, including cereals, muesli, and granola. Because Crownfield is a store brand, the manufacturing locations can vary depending on the specific product and the region where it is sold, often utilizing various contract manufacturers across Europe to ensure local supply chain efficiency.
While the brand was developed for Lidl (a German company), the ultimate ownership lies with the Schwarz Group. The Schwarz Group is one of the largest retailers in the world, managing both Lidl and Kaufland. This granola product is positioned as a budget-friendly yet high-quality breakfast option, typically found in Lidl stores across many international markets.
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