Nubank digital banking services

Founded in 2013 in São Paulo, Brazil, Nubank emerged as a disruptive force in the Latin American financial sector. It was established by David Vélez, Cristina Junqueira, and Edward Wible with the goal of eliminating the complexity and high fees associated with traditional banking through a digital-first approach.

Today, the brand operates as Nu Holdings Ltd. and has expanded its footprint significantly across Brazil, Mexico, and Colombia. While its primary operations and technological development are rooted in Brazil, it is a publicly traded company listed on the New York Stock Exchange (NYSE), reflecting its global investor base and status as one of the largest independent digital banks in the world. Its ownership structure remains independent, led by its founders and major institutional investors.