VELO Freeze Nicotine Pouches

VELO is a leading global brand of nicotine pouches, providing a tobacco-free alternative for adult nicotine consumers. The brand originated from the merger and rebranding of various heritage products, most notably EPOK and Lyft. It was originally developed in Scandinavia, where the history of oral tobacco and nicotine products is deeply rooted.

Today, VELO is a core part of British American Tobacco's (BAT) strategy to provide 'New Category' products. While the brand has its roots in Swedish innovation, manufacturing now takes place in multiple locations worldwide, including major facilities in Sweden, Hungary, and Pakistan, to serve international markets. The brand is owned and managed by British American Tobacco, one of the world's largest consumer goods companies, headquartered in London.