Sensodyne Pronamel Intensive Enamel Repair

Sensodyne Pronamel is a specialized oral care brand designed to address acid wear and strengthen tooth enamel. The brand Sensodyne was originally introduced in 1961 by Block Drug, an American pharmaceutical company. Over the decades, it became a global leader in sensitivity toothpaste and was eventually acquired by the British pharmaceutical giant GlaxoSmithKline (GSK).

In July 2022, GSK completed the demerger of its consumer healthcare business, forming a new independent company called Haleon. Haleon now serves as the ultimate owner of the Sensodyne and Pronamel brands. As a global dental brand, manufacturing occurs in various international locations, including key facilities in Maidenhead, United Kingdom, and Oak Creek, United States, to supply various regional markets.