The Green Mountain Plant-based Steak

The Green Mountain is a premium Swiss brand specializing in high-quality plant-based meat alternatives. Launched in 2019, the brand was developed in Landquart, Grisons, within a dedicated competence center for vegan products. It focuses on creating meat substitutes that offer a high-quality culinary experience, specifically targeting 'flexitarians' who want the taste and texture of meat without the animal products.

While operating with its own distinct brand identity and production philosophy, The Green Mountain is a subsidiary of the Hilcona AG, which in turn is part of the Bell Food Group. The Bell Food Group is one of the leading meat and convenience food processors in Europe and is primarily owned by the Swiss retail giant Coop Group. Production takes place primarily in Switzerland, ensuring strict quality standards and local sourcing for the European market.