Boost Juice

Boost Juice is a globally recognized retail outlet franchise specializing in fruit juices and smoothies. Founded in Adelaide, Australia, by Janine Allis in 2000, the brand quickly expanded due to its focus on a healthy, active lifestyle and its vibrant marketing approach. The brand's products are prepared on-site at retail locations, though bottled retail versions may be produced in regional manufacturing centers.

In 2014, a significant majority stake in Retail Zoo (the parent company of Boost Juice) was acquired by Bain Capital, a global private equity firm. This acquisition helped propel the brand's international footprint. In 2023, the ownership shifted again when PAG, a leading Asia-focused investment firm, acquired Retail Zoo from Bain Capital and the founders. This transaction reflects the brand's strong positioning in the health-conscious consumer market across the Asia-Pacific region.

Today, Boost Juice operates hundreds of stores across various countries, including Australia, the United Kingdom, Malaysia, and Singapore. While the brand started as a local Australian success story, it is now part of a larger international portfolio managed by global investment entities, maintaining its original commitment to fresh and nutritious beverage options.