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99, formerly known as 99Taxis, is a major Brazilian technology company specialized in transportation services. Founded in 2012, it quickly grew to become one of the most prominent ride-hailing platforms in South America. The company's operations are primarily based in Brazil, where it provides services ranging from private car rides (99Pop) to taxi dispatching and food delivery.
In early 2018, 99 became Brazil's first 'unicorn' startup after being acquired by DiDi Chuxing, the world's leading mobile transportation platform. While the brand retains its Brazilian identity and local headquarters in São Paulo, it now operates under the global umbrella of DiDi, benefiting from international investment and shared technological infrastructure. The brand continues to dominate the regional market as the primary competitor to global services like Uber.
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