Fresca Grapefruit Citrus Soda

Fresca is a long-standing citrus-flavored soft drink brand originally introduced by The Coca-Cola Company in 1966. It was first marketed as a sugar-free, grapefruit-flavored beverage and has since become a global classic known for its distinctive tart taste and zero-calorie formulation.

Today, Fresca is produced in multiple countries around the world, typically via local bottling partners authorized by The Coca-Cola Company. While it originated in the United States, it has a significant international presence across North America, Latin America, and parts of Europe, with regional variations in flavor and naming. The brand remains under the ultimate ownership of The Coca-Cola Company, headquartered in Atlanta, Georgia.