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Bluesky is a decentralized social media platform that originated as an internal initiative within Twitter (now X) in 2019. It was designed to develop a decentralized social network protocol, eventually leading to the creation of the AT Protocol. While it began with funding from Jack Dorsey during his tenure at Twitter, it transitioned into an independent organization to ensure its development remained separate from any single corporate entity's influence.
Today, Bluesky operates as a Public Benefit Corporation (PBC) based in the United States. This structure allows the company to prioritize its mission of developing a transparent and user-controlled social media ecosystem over traditional profit maximization. The platform's infrastructure and software development are primarily centered in the U.S., leveraging a remote-first workforce to maintain and evolve its decentralized framework.
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