Growlr mobile application

Growlr is a popular social networking and dating application specifically designed for the 'bear' community within the LGBTQ+ demographic. Launched in 2010, the app facilitates connections, photo sharing, and event discovery for users globally. The brand was originally created by Coley Cummins and developed by the American firm InSocialApps.

Over the years, the brand underwent significant corporate transitions. In 2021, it was acquired by The Meet Group, which later became part of a larger conglomerate structure. Today, Growlr is owned by ParshipMeet Group, a global leader in the dating and video segment. This group is headquartered in Germany and operates under the ultimate ownership of ProSiebenSat.1 Media SE, a major European media house. Despite its international ownership, the app persists as a cornerstone of digital social interaction for its niche audience, with its primary development and operational roots remaining in the United States.