Huda Beauty cosmetics

Huda Beauty is a contemporary titan in the cosmetics industry, founded in 2013 by the Dubai-based makeup artist and entrepreneur Huda Kattan. The brand began as a blog and transitioned into a global product line, initially launching with an iconic range of false eyelashes that gained worldwide fame after being worn by celebrities like Kim Kardashian.

The brand's manufacturing occurs in various global locations to ensure premium quality, with products being produced in countries such as Italy, South Korea, China, and Germany, depending on the specific item (eyeshadows, lipsticks, or skincare). Today, the brand remains under the private ownership of the founder and her family, with investment support from firms like TSG Consumer Partners, maintaining its headquarters in Dubai, United Arab Emirates, and solidifying its status as a leading independent beauty empire.