SHEGLAM Liquid Blush / Lip Gloss

SHEGLAM is a cosmetic brand that gained significant popularity through social media and its association with the fast-fashion giant SHEIN. Launched in 2019, the brand focuses on providing high-quality, professional-grade makeup products at affordable price points.

The products are primarily manufactured in China, leveraging the sophisticated logistics and manufacturing network established by its parent company. While the brand operates globally, its technical and production roots are deeply embedded in the Asian manufacturing sector.

SHEGLAM is owned by Roadget Business Pte. Ltd., which is headquartered in Singapore. This entity is also the primary corporate vehicle for the SHEIN Group. The brand remains a key player in the 'fast-beauty' segment, often releasing new collections in tandem with current fashion trends.