Jelly Belly BeanBoozled Fiery Five Challenge

The Jelly Belly BeanBoozled Fiery Five is a specialized candy product part of the famous BeanBoozled challenge line. The brand originated in the United States, tracing its roots back to the Goelitz Confectionery Company founded in 1869. The modern Jelly Belly jelly bean was famously marketed and expanded in the 1970s.

Manufacturing for the brand takes place primarily at its corporate headquarters in Fairfield, California, and another facility in North Chicago, Illinois. To meet international demand, the company also operates a manufacturing plant in Thailand. In late 2023, the Jelly Belly Candy Company was acquired by Ferrara Candy Company, which is a subsidiary of the global giant Ferrero Group. This acquisition ensures the brand's expansive distribution across North America and international markets under Italian ownership.