Itsu Asian-inspired food products

Itsu is a prominent British health-oriented fast-food chain and grocery brand specializing in Asian-inspired cuisine. Founded in London in 1997 by Julian Metcalfe, the creator of Pret A Manger, the brand was established to provide lean, protein-rich alternatives to traditional fast food. Its product range has expanded significantly from physical restaurants into retail supermarkets, offering items like seaweed thins, noodle cups, gyoza, and sauces.

While the brand is headquartered in the United Kingdom, its manufacturing processes are global. Itsu sources its products from specialized facilities across East Asia and Europe to ensure authenticity; for instance, many of its seaweed products are produced in South Korea, while other grocery items are manufactured in the UK and Vietnam. This international supply chain allows them to maintain the specific culinary standards required for their diverse product line.

Today, Itsu remains an independent British company. In 2021, the investment firm Bridgepoint took a minority stake in the business to fund further expansion, particularly in the digital and international retail sectors. Despite this investment, the brand's ultimate ownership and strategic direction remain centered in London, continuing its mission to bring affordable 'eat beautiful' Asian cuisine to a global audience.