WKD Blue

WKD is a leading brand in the Ready-to-Drink (RTD) alcoholic beverage market, widely recognized for its vibrant colors and popular fruit-based flavors. Launched in the late 1990s, it quickly became a staple of nightlife and social gatherings, particularly in the United Kingdom and Ireland. The brand is famous for its flagship 'WKD Blue' variant, which helped define the 'alcopop' category during its era of rapid growth.

Manufacturing of WKD takes place primarily in the United Kingdom, where it is bottled and distributed to various international markets. The production process involves blending a triple-distilled spirit base with unique fruit flavorings and carbonation to achieve its signature refreshing taste profile.

The brand is owned by SHS Group, a major player in the fast-moving consumer goods (FMCG) sector. SHS Group has maintained ownership and development of the brand since its inception, overseeing its expansion into new flavor profiles and lower-calorie options to meet evolving consumer preferences. The company remains headquartered in Belfast, Northern Ireland, managing a diverse portfolio of drinks and household brands.