Vel Power Opvask

Vel is a long-standing brand of dishwashing detergent particularly well-known in the Nordic markets. Originally launched by the Colgate-Palmolive company, Vel was developed as a powerful cleaning agent for manual dishwashing. The product shown, 'Vel Power Opvask', is specifically marketed in Denmark, as indicated by the Danish text on the label which emphasizes its grease-cutting power even in cold water.

The brand remains under the ownership of Colgate-Palmolive, a major American multinational consumer products company. While the brand has deep heritage in Northern Europe, its production usually takes place in various regional facilities across Europe to serve different local markets. Colgate-Palmolive manages the brand's distribution and marketing through its regional subsidiaries, maintaining Vel's position as a household staple in countries like Denmark and Norway.