Olaplex Hair Care

Olaplex is a pioneering brand in the professional and consumer hair care industry, specifically known for its proprietary 'bond-building' technology. The brand was founded in California, USA, by Dean Christal, who collaborated with scientists Dr. Eric Pressly and Dr. Craig Hawker to develop a molecule that repairs disulfide bonds in hair that have been broken during chemical services or through heat damage.

Since its launch in 2014, the brand has grown from a professional-only salon service to a global household name. Most of its manufacturing takes place in the United States, adhering to high standards for beauty and cosmetic production. In 2019, the brand was acquired by a private equity firm, leading to its subsequent public offering.

Today, Olaplex operates as a publicly traded company on the NASDAQ. It continues to dominate the prestige hair care market by expanding its product line to include shampoos, conditioners, and specialized styling treatments that all feature their patented active ingredient, Bis-Aminopropyl Diglycol Dimaleate.