Jack Wolfskin Outdoor Equipment

Jack Wolfskin is a leading manufacturer of functional outdoor equipment and apparel. Founded in 1981 by Ulrich Dausien in Frankfurt am Main, Germany, the brand was built on the philosophy that everyone should feel ‘at home outdoors.’ Known for its iconic paw print logo, the brand became a major player in the European market, particularly in Germany, by specializing in high-performance jackets, fleece, and camping gear.

While the brand maintains its headquarters in Idstein, Germany, its manufacturing is decentralized. Most production occurs in partner factories across Vietnam, Cambodia, China, and Bangladesh to maintain scale and technical precision. In 2019, the brand underwent a significant ownership change when it was acquired by Topgolf Callaway Brands Corp. This acquisition integrated the heritage German outdoor brand into a global portfolio of lifestyle and sports companies, aiming to expand its footprint in North American and Asian markets beyond its traditional European stronghold.